Director of Strategic Communications

Sedgwick County Zoo

August 2017 - present

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• Responsible for the creation and execution of the Sedgwick County Zoo's marketing and strategic communication initiatives to build and maintain brand identity, promote visitation and participation in programs, and meet revenue and attendance goals. 

• Develop a marketing plan that promotes the Zoo's vision and mission. 

• Create marketing and promotional collateral, plan advertising campaigns, and oversee media purchasing and sponsorships.

• Maintain professional and institutional relationships with all media outlets.

• Create and implement crisis communication plan.

• Oversee development and maintain content of website and other digital platforms.

• Create and execute social media strategy, ensuring all messaging reflects the mission of the Zoo.

• Design and distribute external and internal communication products.

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Senior Communications Coordinator

KU School of Medicine-Wichita
August 2012 - August 2017

 

• Developed and maintained website, oversaw migration to new CMS

• Led media relations efforts 

• Developed and delivered media training to faculty and staff

• Developed and executed strategic social media efforts, maintained consistent audience growth and engagement

• Developed and edited written and visual content for web and print materials

• Created and distributed newsletters for internal and external audiences

 

 

Manager of Fundraising and Special Events

American Diabetes Association
June 2010 - March 2012

 

• Managed Wichita Step Out campaign and met fundraising goals of more than $65,000

• Recruited, cultivated, and managed a team of volunteers to ensure success of event

• Planned corresponding events and fundraising activities

• Created marketing collateral for events and community outreach initiatives

• Developed relationships with community and business leaders

• Generated revenue through outreach and corporate relationships

 

 

Advertising Account Manager

Wichita Eagle
August 2008 - June 2010

 

• Cultivated and maintained relationships with clients

• Planned strategic advertising campaigns for small businesses

• Developed creative ideas for online and print ads

• Met monthly revenue goals